Something Old, Something New – Looking Forward to 2012
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
Here we are…almost through the second week of 2012 already! And while I feel like 2011 went by way too fast, I’m extremely excited about the year ahead.
This is going to be a big year for me for a number of reasons – both personally and professionally. First of all, I am getting married! Nothing beats that. If only I could get Robin Nelson at Trialogue Direct to put together a .. read more
Meet Herman and Get a Seat at the 2012 PODi AppForum
By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company
What do a guy who acts like a future Jimmy Fallon, personalized videos, and XMPie cross-media all have in common? They are all being used to promote the 2012 PODi AppForum in Las Vegas this January.
PODi, together with DME Studios, a premier marketing agency specializing in innovative forms of communication, and one of XMPie’s first customers in North America, developed a fully integrated, attendee acquisition campaign that uses a .. read more
Got the Less-than-Perfect Profit Blues?
By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company
The Cleveland House of Blues is a very cool venue for a presentation. That goes without saying. But when you add a room full of attendees at a ‘Lunch ‘N Learn’ that are hungry for the keys to success in cross-media marketing, you have just the right harmony for a successful event.
Yesterday, I had the privilege of meeting and speaking with some of our prospects and customers in the Cleveland Ohio .. read more
Survey Says: Know ME; Talk to ME
The results of a recent study conducted by Harris Interactive for Xerox Corporation confirm what we’ve been saying for years—people are more likely to respond to information and offers that are relevant to them and their specific interests, and are communicated through the channels they are comfortable with. This is especially important for marketers to consider carefully during the holiday season, when advertising soars and shopping activity peaks.
It all comes down to this…
Prior to the advent of broadcast media channels, .. read more
Happily Ever After: A Cross-Media Wedding Campaign
By Robin Nelson, programmer at Trialogue Direct
If you’re anything like me, you never considered planning a wedding until you got engaged. And for those of us involved in any aspect of wedding planning, it can be quite stressful and even make some bride-to-be’s just a tad bit crazy.
Fortunately for me (and my husband and anyone else involved), I was quite the unconventional bride and focused on aspects that typically aren’t the norm. I didn’t fuss about the flowers, the dress, .. read more
Observations from DMA2011
By Larry Zusman, worldwide marketing manager, XMPie, A Xerox Company
Although I spent most of my time the past few days in the XMPie booth at the DMA Annual Conference and Exhibition demonstrating our new Video Personalization solution as another component of integrated cross-media marketing, I also got the chance to walk around and network with many attending marketing professionals. Here are my observations.
It seems quite clear that print, email, Web, mobile, and even voice technologies are becoming so advanced, that they .. read more
Sunshine and Software: Join Us in Miami!
By Frannie Garvey, operations manager, XMPie Users Group
The 2011 XMPie Users Group Conference is less than a month away! This year’s event will take place October 23 – 26 in Miami, Florida, and we’re looking forward to spending some time with the XMPie user community in some warm, sunny weather.
This is the only opportunity for face-to-face education and networking for marketing professionals using XMPie software – register today to reserve your place at this can’t-miss event!
Conference Highlights
More than 35 unique .. read moreFive Good Reasons to Attend DMA2011
Filed under: Cross Media, Events, General, Marketing, One-to-one
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
Unless you’re a N.Y. Yankees fan, why wouldn’t you (the real-time marketer) want an excuse to visit Boston for “the global event for real-time marketers?” Exactly. GRAPH EXPO has come and gone, and now it’s time to shift focus towards DMA2011. Here are five reasons to register today:
We’ll be there! Visit booth #620 to see first hand how XMPie can help you reel in more business and profit with 1:1 multi-channel .. read more
It’s Time for GRAPH EXPO Again?!
By Christine Winter, PR/marketing programs manager, XMPie, A Xerox Company
I can’t believe I’ll be packing my bags tonight and heading to Chicago in the morning to attend the largest graphic communications exhibition and conference of the year. It seems like just yesterday (so cliché, I know) that I was shipping everything back to the office from GRAPH EXPO 2010 – the first tradeshow I had ever attended. But, it’s true; here we are again, and I must say I feel .. read more
A Gift from Google
By Judy Berlin, director of Worldwide Marketing, XMPie, A Xerox Company
The Internet and mobile communications through smartphones, and ever-more-popular Apple iPads and tablet computers, are altering the landscape of the commerce world. Add social media to the mix and one can see a dramatic empowerment of the individual to influence brands in both positive and negative ways. We also know that customers today are more inclined to use the Web to research and evaluate products and services through mobile and online .. read more